Only for Professionals! SEO Metrics you must Track for High ROI.

SEO matters. It helps in people to find your business online besides improves visibility. For instance, without doing SEO for your website, it is not possible to attain a good rank for your website in SERPs. If your keyword is not performing well in the sense there is no traffic for your website which had an adverse impact on lead generation. 

SEO stands for Search Engine Optimization is a long term and continuous process that evolves with times, complex topic and dynamic in nature. Algorithm changes, Machine Learning and Artificial Intelligence enable the search engines to work even smarter than before. Hence 

Here listing out some of the most important SEO metrics that you must track. 

1. Organic Traffic: To rank higher in SERP Results for you keyword to gain traffic and leads forms to be the ultimate priority. Some of the things you need to be focused in this context is Content to beat your competitors in ranking. Make use of tools such as Ahrefs, Google Analytics, Google Search Console, google trends to find the long tail keywords that rank better with less competition but high traffic. Repurpose old posts in newer fomsts and linking to the posts that rank better. Write attractive Meta Description and Titles in a bid to increase Click-Through Rate. Check for broken links. If possible write the content right from the scratch. 

2. Your Target Keywords: Select right keywords after proper analysis. Make use of Ahrefs, keywordtool.io, UbberSuggest, Longtailpro, Google Autocomplete Tool, HitTail, etc, Hiring talented SEO Copywriters who helps in developing content around those targeted keywords and attaining good rank. 

3. Backlinks: : Backlinks are nothing but presence of your website link in other websites. In otherwords linking back to your website. Most of the SEO Professionals tends to perform Social BookMarking in a bid to generate high quality backlinks to their sites. Even they perform classified submissions, profile creations, 

4. Social Media Traffic: Creation of profiles in Facbeook, Twitter, Instagram, Reddit, Pinterest, etc., helps in attaining constant social media traffic to your website. Some of the reputed brands are parterning with lead actress from film industry who have huge fan following as Social Media Influencers to promote their products and services. 

5. Page Speed, is the time taken to load a page forms an important ranking factor as Google posted it on its Webmaster Central Blog. Check your page Speed through https://developers.google.com/speed/pagespeed/insights, gtmetric, tools.pingdom, etc., 

A well-run SEO campaign helps in attaining unlimited success for your business in terms of generating Leads and high ROI.